For all builders who aren't taught business
Business, explained for people who build things.
Short videos and plain-English notes on careers, money, leadership and office life. The parts of work nobody teaches you in a technical job.
237 short videos · 7 topics · 1,220 terms explained
Views so far
196,072
across YouTube, Instagram and TikTok, including promoted posts
- YouTube 38,114
- Instagram 103,761
- TikTok 54,197
Latest videos.
All 237 videosEquity instead of salary is a lottery ticket, watch on YouTube
Why your AI work looks like everyone else's, watch on YouTube
Microsoft Outage may be costing you customers in your app, not just an email glitch, watch on YouTube
Decisiveness is not speed and your team knows, watch on YouTube
Why the people who get hired are too overworked to train you, watch on YouTube
Confidence at work is not the same as rudeness, watch on YouTube
Too many meetings and no time left for the work itself? Stop scheduling the ones you call, push back…, watch on Instagram
Topics.
Every video and article, sorted by what it's about. Start wherever your week went wrong.
Build the tech.
Making technology a business can rely on, from AI to the calls that decide what gets built.
Survive the business.
Getting on in the company around you: careers, hiring, managing and being managed.
- Careers & hiringGetting hired, getting paid, and hiring well.45 videos
- Leadership, management & mentoringRunning a team without becoming the problem.31 videos
- Mindset & personal growthThe habits behind a long career.38 videos
- Work-life & productivityGetting the work done and still having a life.16 videos
Speak both languages.
Turning tech talk into business talk, and back again.
Term of the day
AI governance
The rules, roles and processes an organisation uses to decide which AI it uses, how, and who's accountable for the results.
The glossary.
The business words technical people meet at work, in plain English. What they mean, how you'll hear them, and why they matter to you.
Decode a sentence.
Paste the email that confused you. Glossary terms are highlighted; select one to see what it means.
How it works: a few lines of JavaScript match your text against the glossary, in your browser. No AI, and nothing you paste is sent anywhere.
Who's behind it.
Dr Simon Wallace: a statistician turned CTO, and a tech nerd who learned to speak human. He's spent fifteen years translating between business, product and engineering, and now runs Demonstrandum, a data, technology and AI consultancy.
From the newsletter
- Triage: crisis planning in actionHow to prioritise when everything feels urgent15 Apr 2026 · on Substack
- PPPPPPPNot a stuck key. A mantra to adopt in your professional career.2 Mar 2026 · on Substack
- Can you build a business in 100 hours?With the right tools, I think so.28 Feb 2026 · on Substack